If you are wanting to generate leads and clients online, your website is your prime online property.
Your website deserves attention.
And attention includes YOU being in the know about the different elements of your website. You certainly do not need to be an expert. But you should have ready access to logins and know how to update content or publish new content quickly and with ease.
This article is being written hot of the heels of attending the ProBlogger conference on the Gold Coast, Australia. I attended the two day event, and here I share Five lessons on blogging drawn from the speakers and conversations at the event.
Lesson One - Be not afraid
The biggest obstacle to success in blogging (as in all areas of life!) is fear.
Fear of people not liking your content. Fear of criticism. Fear that you are not good enough. Fear that your content is not good enough.
If you want your website to SELL for you here’s something it must contain – Social Proof.
“I want what she’s having” (or him, of course!) ~ that’s the feeling you want to create for your prospect when they see testimonials on your website.
Social Proof means the inclusion of customer feedback, testimonials and case studies. It allows your potential customers an inside view into what’s possible and available to them, based on what your existing and past clients have to say. Without social proof the visitor only has you to believe.
In this article I share with you 7 tips that will help you improve your website and ensure it WORKS effectively for your business!
Ultimately your website is an opportunity to attract and convert customers resulting in business revenue. So if that’s what you want, then it is VERY important to check through the following tips and ensure you have addressed them on your website.
Read on for the 7 tips for an effective website: